The Brief: Cosmic Luggage and $0 Days
This week’s hot takes on hot topics in experiential marketing cover $0 Days, cosmic luggage…
25 Years of ‘SVU’: Five Ways NBC Uses Events to Keep Fans Tuned in
“Law & Order: Special Victims Unit” has been on the air since 1999, but until…
Case Study: How Instacart Leveled Up Booth Engagement with Gamification
At Groceryshop, a trade show for grocery and consumer packaged goods that took place Oct.…
‘In My STEM Era’: How e.l.f. Cosmetics and Purdue University Activated an Educational Makerspace
A rash of major brands have revoked their DEI support over the last few months,…
The Brief: COLAsseums and StreamHouses
This week’s hot takes on hot topics in experiential marketing cover COLAsseums, Date Week adventures…
Special Report: Event Measurement in the AI Age
The meteoric rise of artificial intelligence has enabled the industry to focus on collecting the…
Owned Vehicles, Brand Partners, Merch: Five Insights on Ford’s Raptor Rally Experience
Ford Raptor owners are an activate and engaged audience. In fact, when the brand decided…
Full Coverage: The 2024 Experience Design Awards
The editors of Event Marketer have unveiled the winners of the 2024 Experience Design Awards,…
Special Report: Event Measurement in the AI Age
A new measurement era has dawned. We tapped the experts to find out how refined metrics, AI-optimized tools and an evolving landscape of influence are changing how marketers prove ROI.